As Professional Jeweler/Gemologists, the Addeo name has been known in the Central Florida area since our first location in 1973. Originally from New York City, our family has been in business since 1949.
Our clients are professional, busy, informed, influential individuals and families who are in a quest for information, value, and upscale style and design. (Juanita won the coveted DeBeers Diamonds Today Competition Award for 1984-85.)
Customers keep returning because over the decades they have realized the merit of our products and advice which have stood the test of time. The background of retailing, buying, manufacturing, design, and alterations is proof positive in our history.
We remain connected to our patrons with overnight shipments in the USA for any need, celebration, and event that your fine jewelry needs require.
Juanita and her staff are highly qualified Gemologists, Jewelers and Appraisers from the Gemological Institute of America. The continuous education requirements are state of the art in today’s market with knowledge of treatments, masked goods, and qualified vs. unqualified laboratories. Juanita is also USPAP compliant. (USPAP is the Uniform Standards of Professional Appraisal Practice.)
We appreciate the reputation we enjoy over the past 40 years in keeping our clients updated, and with the continual invitations to informative Conference events taking place worldwide.
As a Personal “Concierge” Jeweler
We work by appointment only and reserve time for each client, at an appointed time. If you visit our showroom, you’ll feel right at home. In a most professional environment we make our appointment a unique experience. We endeavor to empower the client with as much information as possible so as to make an informed decision in their discriminating taste and decision.
With a variety of inventory items suiting many tastes, there’s more of a hands on intimate atmosphere. We take pride in offering exceptional value in terms of knowledge and customizing your special piece of jewelry.
No pushy sales staff with sales quotas. We offer complete personalized attention. Call us for an appointment at 407-333-0390 or email us.
In order to give each of our clients our undivided attention, appointments work best to meet the amount of time needed. However, should your need be of an urgent nature, please call 407-333-0390 or email us and we will do our very best to work within your time frame.
Tami Ritter is our Administrative Assistant, and fine jewelry aficionado extraordinaire. Principally in the Bookkeeping and contacts department, she is full of energy, and attentive to all the details.